Green washing is ecoFibbing – that’s about as simple as it gets. All the hype following the organic, natural, green movement has brought the devil out in some (actually, many) people, entrepreneurs, and companies. ecoFibbing is slowly choking the organic, natural, green industry. It’s a shame!
TerraChoice Environmental Marketing has identified six patterns to green washing. For the next 6 entries, we’ll take a look at each pattern of ecoFibbing! Let’s get started…
ecoFib#1: Hidden Trade-Off:
You’re looking for a greener toothpaste. Next to the Crest, you see Green Clean Toothpaste in a brown, environmental-looking box. Further investigation of the label and you spot – “made with 100% post-consumer recycled paper.” That is the ONLY green claim. Toothpaste ingredients are similar to Crest.
Fantastic that the paper is recycled, but what about the ingredients, energy impact, or the impact of by-products during manufacturing. Did the company consider anything else, or are they just out to make a buck?
Hmmm, I’d like to know the answer to that one!
